Key characteristics of radio advertising in Russia 2021

Published by Statista Research Department, May 11, 2022
More than 90 percent of surveyed advertisers in Russia stated that radio advertising was suitable for launching an advertising campaign efficiently, according to a survey from 2021. Furthermore, over three quarters of respondents named achieving a high audience reach one of characteristics of radio advertising.

To what extent is radio suitable for the following purposes?

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Sources

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Release date

April 2021

Region

Russia

Survey time period

2021

Number of respondents

70 respondents

Special properties

Advertisers with budgets up to 20bn RUB

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded by the source as follows: "Оцените, пожалуйста, насколько радио подходит для следующих задач."

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